Women, Proven, The Bigger Box Office Draw, Yet Representation Stagnates.
That’s not just poor representation, it’s also bad business.
A culmination of research from the last two years is starting to prove that despite the stagnated representation in all roles in the industry, women still have a much bigger box office draw. This has gotten to a point where the business part of leaving women out is nonsensical. It is absolutely gender bias that has been keeping women-led films from being made. Television is doing a lot of compensating for that fact. Not enough. shows with female creators, 42% of characters are female. Compare that to shows with only male creators, where 35% of characters are female. In the writer’s room, the contrast is stark: When there’s at least one woman creator, 32% of scribes are female. Without a female creator: 8%.
it’s not just big-budget superhero movies that are failing to hire them. Out of all directors working on the top 100 films in 2014, only two were female: Ava DuVernay (Selma) and Angelina Jolie (Unbroken). The writing and producing fields yielded slightly better results, but not by much: Only 11.2% of the writers and 18.9% of the producers on these projects were women.
The racial and ethnic breakdown of characters in the most popular films is similarly disappointing. In 2014, 26.9% of speaking characters were not white. Worse, the study notes, that figure is virtually unchanged from 2007. In eight years, diversity in Hollywood’s most popular movies has stayed stagnant.
the box office grosses of the top 25 films from each year from 2006 to 2015, was calculated how much money each of these movies actually grossed domestically — so not just their box office take, but how much they earned over their budget. Figures for both budget and box office take were sourced from Running the numbers unearths quite a revealing result. Over those years, a box office hit about a man — think the Harry Potter series, or about a group of men like Wild Hogs — grossed an average of $80.6 million. In the same period, a hit film about a woman grossed an average of $126.1 million. That means, on balance, top-grossing movies about women earned $45.5 million more at the box office than movies about men.
Ninety-seven of the 133 movies represented in this selection are about men. Only 36 are about women — the people who are, as it is now proven, the bigger box office draw. That’s not just poor representation, it’s also bad business.
As the Oscars and Hollywood continues to draw criticism for the lack of
equal representation of gender and diversity, ground-breaking global research by the Geena Davis Institute on Gender in Media and J. Walter Thompson Company shows that female role models in film and TV are hugely influential in driving women to improve their lives.
The research by the Institute and JWT finds that 90% of women globally feel that female role models in film or TV are important, 61% said female role models in film and TV have been influential in their lives and 58% said that women have been inspired to be more ambitious or assertive.
The survey of 4,300 women in nine countries; Brazil, China, India Saudi Arabia, South Africa, Russia, Australia, the United Kingdom and the U.S., also showed that one-in-nine globally, rising as high as one-in-four in Brazil, said that positive female role models had given them the courage to leave an abusive relationship.
However, 53% of women globally think there is a lack of female role models in film and TV, 74% said they wished they had seen more female role models growing up and 80% said that women should have a louder voice when it comes to cultural influence
Not to mention that in 2017 women-led movies absolutely owned domestic box office dollars with 30% representation. If Hollywood is really about the money, why do female directors represent only 13% of movies made. These are all numbers come from reputable long-running university studies. There were actually more women behind the camera’s in 1998 than any time since then..people need to do their research and check their assumptions and inherent bias.
There is something called the “male gaze” and women spend more money on entertainment including going to the movies and watching television. When there are women created projects men may not even notice the difference in some things but women do. If a woman had directed Jurassic World would the female lead have spent the entire movie running in heels? pssh, give me a break. Women are more than the over-sexualized roles that they are given. Movies depend on making connections with the audience, with more and more women turning off media that is the “dumb blonde” stereotype ..the survival of actual movie theaters may depend on status quo being forced to change to the expectations of consumers.